The devil wears Lacoste

Personal Shopper (d. Olivier Assayas)

Assayas has the ability (and privilege too perhaps?) to pick and anoint the latest “it girl” of French Cinema, and this is round 2 with Kristen Stewart. What does he envision this girl to be? A tomboyish gal who masturbates in her employer’s bed. Is this what he thinks what feminism is? How are we supposed to relate to her with her glamorous job picking up chic expensive clothes from designer boutiques in Paris and London? What if we don’t share his desire for her? What if some of us think this is some white privileged Becky shit? Assayas thinks he is giving us statement about our modern world about the gig economy though I doubt it. He thinks the ghosts and spiritualism is a way for him to make connections between people and the present with the past. It’s way too literal and tacky, this mysticism as a mechanism to make grand statements. I guess what he ends up showing is the vapidity of that kind of life even as he shows how knowledgeable he is of the elite world of fashion. The story isn’t convincing, but what is convincing is getting Cartier to loan him some bling for his latest project because he just might just maybe like the diva in the film, a monster.